M&Ms Backs Down From “Woke” Campaign After Being Mercilessly Mocked By The Internet

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M&Ms has backed down from their woke campaign of all-inclusive and diversity-conscious spokescandies after the Internet responded to the woke campaign with mockery and laughter. Mars has instead chosen to hire comedian Maya Rudolph to be the spokesperson. The company issued the following statement to their Twitter account:

M and M Article Image

It all began with a simple idea of having cartoon-looking candies promoting the chocolate pieces with the hard candy shell. They melt in your mouth, not your hand, don’t you know? First, there was red and yellow. They were a part of an ad campaign created by Blue Sky Studios featuring the pair of candies interacting with various celebrities.


Here is one with Bebe Neuwirth, the actress who played Lilith, the ex-wife of Frasier Crane, in the popular 90s television show:



Over the next few years, M&M would go on to release various other characters including two female versions, green and brown. Things seemed to be going swimmingly, the ads were clever, funny, and memorable. One of the best happened as a commercial during the 2012 Superbowl.


…But then we arrived into the era of wokeness and things sort of went downhill. Everything needs to be about identity politics, fighting the patriarchy, combatting toxic masculinity, and proudly expressing your sexual preferences.

In a new marketing campaign, the candy company decided to get rid of the go-go boots and the high heels that the two female characters were wearing in order to make them less feminine. Tucker Carlson had a good laugh about this when he commented that the company was just trying to make their candy less sexy. He said,

“M&M’s will not be satisfied until every last cartoon character is deeply unappealing and totally androgynous. Until the moment you wouldn’t want to have a drink with any one of them. That’s the goal.”

But it did not end there. M&Ms then decided to release their “all-female” bags of candy with the purple candy larger than the others to promote body positivity. The message is possibly that, while you are stuffing your body with unhealthy junk food, you should be aware that being fat is not a problem and something that should be encouraged. Whatever the company was thinking, Tucker Carlson was not the only one having a field day with mocking the ad campaign.

The Babylon Bee also took their jabs at the company’s efforts to go woke with their own ad featuring a Trans M&M who identifies as a Skittle. In the Babylon Bee’s advertisement, the company is offering to remove the nuts from any peanut-filled candy that identifies as plain.


The entire situation is simply comical and was worth a good laugh for those on the political Right. Many on the Left, however, were furious that the company seemingly capitulated to the voices of their political enemies. However, is it really capitulation when a company simply realizes how stupid their actions are, after being mocked by half of the country, and reverses course? It’s not a surrender if you are simply realizing a mistake you have made and changing course.

So, we have to commend Mars for rejecting the fringe-Leftist ideology of going woke, but we just have to wonder why it took them a year to come to their senses.

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